Personal Branding

Are you a seasoned entrepreneur or one just starting out?  Whichever you may be, you know the thrill of being your own boss and the fear of failing.  You are the face of your company, YOU are your BRAND.  So why is it that so many individuals overlook the one main criteria for connecting to their core audience: good professional photos?  As a photographer I instantly look at images before reading any content.  I take the time to see if the images speak to me, if they shed some sort of light on who the person I'm researching is.  After all we are a visual generation with Instagram, SnapChat, and Facebook.  We want to feel a connection to other peoples photos so at some level we can validate ourselves.  Sounds weird to read right, but you know it's true.  If this wasn't the case, a lot of current reality star celebrities wouldn't have the fame they do.

So if we are so consumed with images of other people why are we not putting that same energy into branding ourselves?  If you are the face of your company your customers want to feel as though they personally know you.  For example, if you're a blogger aspiring to become well known, images of you with your computer, coffee and all the other little nuances that help you write will impact your reader far more than just a headshot of you.  Headshots are great, don't get me wrong, but they don't tell the end recipient anything about you.  They don't give a glimpse into your soul.  

I believe personal BRANDING images help your customer feel connected to you.  Face to face interaction is rapidly being replaced by texting and an image brings back that human level.  Not only that, but it allows the customer to visually recognize that you place a lot of value on who you are and what you are offering.  

Take a look at how athletes brand themselves and the success that comes from that branding.  They want brand recognition, they want to be known.  The same goes for animals!  Look at how many dog profiles there are on Instagram with 100k+ followers!  Those dogs are getting products sent to them to promote and in turn their owners are cashing in.  You need to do this for your business too!  It's time to cash in!  

You are the only person who knows how to sell you.  No one else will put the time and effort in because they aren't as personally invested.  

So I challenge you to schedule a branding portrait session with me so we can take your business to the next level!  If nothing else, you'll walk away with great images and a fun experience!

 

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